Proposal
Growth & experimentation.
A/B testing, personalisation, continuous funnel optimisation and disciplined experimentation. Culture of continuous improvement with clear metrics.
How we work
Three phases,
one outcome.
Framework
Hypothesis definition, primary and secondary metrics, sample size.
Experimentation
A/B tests, split URL, segment personalisation.
Iteration
Results analysis, continuous experimentation roadmap.
When it fits
This proposal is
for you if…
Companies with enough traffic that want to improve conversion systematically.